Sources & Attribution

Multi-Touch Attribution & Channel Analysis

Channel Overview

Sessions by channel over time (weekly)

Live Data

Top Source / Medium

Top 15 combinations by sessions — color = conversion rate

Attribution Model Comparison

Lead credit across models by channel

Source Performance

Detailed breakdown of all traffic sources

Attribution Flow

First Touch vs Last Touch — which channels initiate vs close

First Touch (Discovery)

Last Touch (Conversion)

Discovery Insight

Conversion Insight

Opportunity

Referral Sites

Top 10 referring domains

Domain Sessions Leads Conv Rate Avg Pages

Loading attribution data…